Choosing colors for a data story can often be difficult. For some, it’s hard to switch over to the creative side of your brain after organizing large amounts of data. Today, we wanted to help you out with that.
The first thing I want to say is when you are ready to choose your data story color scheme, it’s best to choose a background color and have a contrasting color scheme for your visuals and text. With contrast, your audience will be able to clearly see the visuals you’ve prepared for them without straining their eyes, which in turn eliminates the need for questions that could have been avoided.
A good way to start off is to follow these two major rules:
COLORS WE HATE
A great second step is to remember color combinations to avoid:
ALWAYS keep in mind that if you are having even the smallest amount of trouble reading what you are including in your presentation, expect it to be 1000 times worse on a screen for viewers or on a projector.
COLORS WE LOVE
Now, to discuss the colors we love to see in data stories!
ROY G. BIV
Lastly, we’re going to talk to you about how these colors could make your audience feel. It may seem a little silly, but every color can have a meaning and a lot of them either pair directly with something good or something bad. We’re going to share a little chart with you (pictured above) that will hopefully help you choose some of the vibes you’d like to give to your audience during your next data story!
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